Open to senior & contract content design roles

I bring clarity to complex products — using language as a design material.

Principal Content Designer. I solve messy, complex product problems by bringing people together, creating shared understanding, and designing experiences that feel clear and intuitive. Then I turn what we learn into systems, patterns, and tools that make the next problem easier to solve.

Selected work

I love making complex products feel simple.

15+ years bringing clarity and usability to enterprise software, automation and e-commerce platforms, and global product ecosystems.

UiPath Studio interface
UiPath

Making a sprawling platform understandable

A platform that had outgrown its own experience. I audited all 20 product areas, built the missing foundations — a journey map, an object model, a content design system — then applied them to the homepage, onboarding, and an AI assistant that scaled the standards.

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UiPath onboarding experience — Automation starts here
UiPath

Onboarding for a platform people had to learn first

Business users arrived not knowing where to start or what they could ignore. A continuous onboarding experience built to teach just enough to take the next step — and shorten the distance to a first working automation.

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Wayfair advertising dashboard
Wayfair

Unifying a seller advertising platform

Rebuilding Wayfair's fragmented advertising tools — its second-largest revenue source — into one experience sellers could actually trust.

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Target size chart and fit guide
Target

Closing a sizing gap that cost sales

From 10% sizing coverage to 80% in two weeks — doubling size-chart engagement and lifting conversion 6% on covered items. Then the model spread: imagery standards, fit education, and BabyCenter buying guides.

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Sell on Wayfair landing page hero — Your products belong on the premier platform for the home
Wayfair

Sell on Wayfair marketing page

The page that recruits the marketplace. I defined the content with Supplier Marketing, wrote the positioning, copy & FAQ, and handed design a content-first wireframe — shipped globally.

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3M.com homepage before and after
3M

Rebuilding 3M.com's homepage

Benchmarking, workshops, and A/B tests to realign a dated homepage around real user needs — then a blueprint trained global teams to replicate.

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Target × BabyCenter baby buying guides hub
Target × BabyCenter

Baby buying guides

A nine-category system of co-branded buying guides and expert reviews that taught first-time parents what to buy and why. Drove 2.2–5.6% conversion.

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Kind words
Kamila's insights and strategic recommendations change the course for projects and lead them to success. When she's on your team, listen to her — her design and user insights show you the way.
Alex Pokorny — Digital Marketing & Analytics Leader
About
Portrait of Kamila Triplett
Hi — I'm Mila.

At home in the hard stuff.

I'm Kamila — Mila to most people. Polish-raised and Minnesota-based, I'm a content designer and strategist who makes complex products feel intuitive. For more than a decade, I've partnered with product, design, and engineering teams to simplify experiences and build content systems that scale.

My work sits at the intersection of language, systems thinking, and product design — defining information architecture, building terminology frameworks, and shaping content standards for design systems. Whatever the surface, I'm focused on one thing: helping people understand what they can do, where they are, and what happens next.

I believe great content design isn't really about words — it's about understanding people, finding the patterns, and making complexity disappear.

When I'm not designing, you'll usually find me around a table with family and friends, planning my next travel adventure, testing recipes from an ever-growing cookbook collection, or tending to my garden and enjoying the slower pace of creating things that grow.

Content design UX writing Information architecture Terminology & voice Design systems Cross-functional leadership
Along the way

Fifteen-plus years turning complex products into clear ones.

UiPath
Principal Content Designer — I built the discipline; spearheaded a comprehensive platform audit, created the first journey map and object model, overhauled navigation, and implemented a unified terminology system.
2023–2026
Wayfair
Senior Content Design Lead — seller experience. Built global, localization-ready content standards across US, Canada & European markets, and ran a terminology database that seeded Wayfair's content design system.
2021–2023
Target
Content Strategist. Closed content gaps with apparel fit guides and Baby Gear buying guides, and set content standards for product detail pages.
2013–2014
3M
UX & content leadership across five roles. Led the 3M.com homepage and navigation redesigns — improving product findability — and built standards that global teams localized across markets worldwide.
2014–2021
2010–2012
How I work

Most content problems aren't writing problems.

They're often problems of structure, mental models, and unresolved product decisions. I trace the friction upstream — then design the experience, language, patterns, and systems that make the path forward feel obvious.

01

Start with the whole experience.

A screen rarely tells the whole story. I look at what people are trying to accomplish, what they already understand, where they've been, and what they'll need next.

02

Find the problem underneath the problem.

Confusing content is often a symptom of something upstream: a broken mental model, unclear structure, competing concepts, or a product decision no one has made yet. That's where I start.

03

Make the complex feel obvious.

Sometimes the answer is a better word. Sometimes it's a different hierarchy, flow, pattern, or model. I use content as a design material — not a layer applied after the experience is built.

04

Solve it once. Make it reusable.

When the same decision appears twice, I look for the pattern. I turn what works into guidance, systems, and tools that help the next team make the right decision without starting over.

Work with me

Got a complex product that should feel simpler?