Principal Content Designer. I solve messy, complex product problems by bringing people together, creating shared understanding, and designing experiences that feel clear and intuitive. Then I turn what we learn into systems, patterns, and tools that make the next problem easier to solve.
15+ years bringing clarity and usability to enterprise software, automation and e-commerce platforms, and global product ecosystems.

A platform that had outgrown its own experience. I audited all 20 product areas, built the missing foundations — a journey map, an object model, a content design system — then applied them to the homepage, onboarding, and an AI assistant that scaled the standards.
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Business users arrived not knowing where to start or what they could ignore. A continuous onboarding experience built to teach just enough to take the next step — and shorten the distance to a first working automation.
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Rebuilding Wayfair's fragmented advertising tools — its second-largest revenue source — into one experience sellers could actually trust.
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From 10% sizing coverage to 80% in two weeks — doubling size-chart engagement and lifting conversion 6% on covered items. Then the model spread: imagery standards, fit education, and BabyCenter buying guides.
Read case study →The page that recruits the marketplace. I defined the content with Supplier Marketing, wrote the positioning, copy & FAQ, and handed design a content-first wireframe — shipped globally.
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Benchmarking, workshops, and A/B tests to realign a dated homepage around real user needs — then a blueprint trained global teams to replicate.
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A nine-category system of co-branded buying guides and expert reviews that taught first-time parents what to buy and why. Drove 2.2–5.6% conversion.
Read case study →Kamila's insights and strategic recommendations change the course for projects and lead them to success. When she's on your team, listen to her — her design and user insights show you the way.Alex Pokorny — Digital Marketing & Analytics Leader
At home in the hard stuff.
I'm Kamila — Mila to most people. Polish-raised and Minnesota-based, I'm a content designer and strategist who makes complex products feel intuitive. For more than a decade, I've partnered with product, design, and engineering teams to simplify experiences and build content systems that scale.
My work sits at the intersection of language, systems thinking, and product design — defining information architecture, building terminology frameworks, and shaping content standards for design systems. Whatever the surface, I'm focused on one thing: helping people understand what they can do, where they are, and what happens next.
I believe great content design isn't really about words — it's about understanding people, finding the patterns, and making complexity disappear.
When I'm not designing, you'll usually find me around a table with family and friends, planning my next travel adventure, testing recipes from an ever-growing cookbook collection, or tending to my garden and enjoying the slower pace of creating things that grow.
They're often problems of structure, mental models, and unresolved product decisions. I trace the friction upstream — then design the experience, language, patterns, and systems that make the path forward feel obvious.
A screen rarely tells the whole story. I look at what people are trying to accomplish, what they already understand, where they've been, and what they'll need next.
Confusing content is often a symptom of something upstream: a broken mental model, unclear structure, competing concepts, or a product decision no one has made yet. That's where I start.
Sometimes the answer is a better word. Sometimes it's a different hierarchy, flow, pattern, or model. I use content as a design material — not a layer applied after the experience is built.
When the same decision appears twice, I look for the pattern. I turn what works into guidance, systems, and tools that help the next team make the right decision without starting over.