Sell on Wayfair - marketing page content working session w/ Supplier Marketing · 2022 · synthesis board
1

Listen (what suppliers actually ask)

What does it cost me to sell here?
Who sets my retail price?
Who pays for shipping?
Do I keep my brand & my other retail relationships?
All my products are made to order — am I a fit?
How much of my assortment will you take?
How do customers ever find my products?
How fast can I launch? Is setup hard?
Will anyone help me once I'm live?
Is Wayfair just furniture? My category isn't sofas.
→
2

Sort — every question is one of three worries

Money

"What does this cost me?"
  • Fees, shipping, who sets the price

Control

"Do I stay in charge of my business?"
  • Brand, assortment, existing retail relationships

Success

"Will I actually grow here?"
  • Visibility, support, ease of launch
→
3

Decide — where each answer lives

01Hero
successThe promise, in the supplier's terms — "your products belong."
02Value props ×3
successOne pillar each: support, ease, insights. Benefit headlines.
03Testimonial
controlA named supplier who kept their brand — proof, not claims.
04How it works ×3
successLaunch feels like an afternoon: sign up → catalog → sell.
05Services
successWhat growth looks like after launch — fulfillment to training.
06Final CTA
money"No fees to sell" sits under the button — kill the #1 objection at the moment of commitment.
07FAQ
moneycontrolThe awkward questions, asked out loud in the supplier's voice.